The Gini coefficient is an economic measure of inequality. When we look at the world of business, we see an unequal distribution of technology — specifically, data technology.
Every company has data, but to use it for strategic decision-making, you need the right technology. Not only to collect and manage the data, but to analyse it and pull insights from it. Once you have the right tools, there’s no limit to what you can achieve.
But this kind of technology is currently the preserve of the world’s largest corporations — the ones with massive budgets and teams of data specialists. And the rapid rate of technology development is fueling inequality further, making highly skilled people more productive and the tech giants more powerful, and leaving the rest behind.
So, we see retail giants like Amazon using predictive analytics to tailor product suggestions that generate at least 35% of their revenue effortlessly, while small and medium businesses are left to figure things out manually.
Without access to this technology, SMEs are constantly fighting an uphill battle to win.
We intend to change that.
We’ve set out to democratise access to one of the most valuable subsets of data technology: predictive analytics.
Predictive analytics uses advanced machine learning and AI modeling to analyse past behaviour and predict future behaviour. And it has very exciting applications in business.
Currently, massive corporations around the world are using it to further dominate the market.
Digital marketers are using it to target the right person with the right message, converting leads and reducing churn rates. Retailers are using it to predict pricing trends and optimise their prices. And business owners are using it to track finances and predict cash gaps — and so avoid one of the main causes of business failure: poor financial management.
In essence, predictive analytics has the power to supercharge any company’s efficiency, agility and effectiveness. It is the cornerstone of successful strategic planning.
And we think it’s unfair that smaller companies who can’t afford teams of data specialists, are left out. We think it is vital for them to have access to this technology because they have limited resources, i.e. every penny counts.
We want to see what small businesses can achieve when armed with this technology. Think of all the wasted hours, the misspent money and the undue stress that this technology can prevent.
And think of what’s possible!
I am very proud to announce the launch of gini: an AI-powered financial planning platform for the world's small businesses.
After months of development and countless iterations, we’ve finally achieved our goal of making an AI predictive analytics tool both easy to use and affordable.
To start, we’ve focused on solving the most fundamental challenge most businesses face: financial planning.
gini is designed to help business owners and managers use their data to make more informed decisions about where and how to spend their money.
The answers that take most businesses anything from days to weeks to figure out, gini provides in minutes.
And we’re absolutely thrilled to introduce it to you.
We can’t wait to see what you achieve, with gini helping you get answers from your data faster.
We can’t wait to see what radical discoveries you’ll make about your business.
We can’t wait to see you punch above your weight in the market, navigate fast-changing environments with speed, and who knows, even thrive in the midst of a pandemic.
Go ahead and get started.
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