About us

We’re on a mission to empower banks with the quality enriched data they need to gain cost efficiencies, increase customer retention and provide better, more competitive services.

How gini started

The spark

gini was sparked by one idea: “There must be a better way to manage our money.” Living in one of the least affordable cities in the world, we wanted an easy, beautiful, even enjoyable way to track our finances. But there wasn’t one. So we set out to build our own.

gini created Hong Kong's first personal finance app

The struggle

Creating Hong Kong’s first independent personal finance app was no easy feat. The industry lacked the fundamental infrastructure for building bank-agnostic apps. And transaction data was virtually unusable. We had to build everything from the ground up. So we did.

gini's award-winning personal finance app

The victory

Today, the gini app is helping 65,000 users master their finances and is recognised as one of the top personal finance apps in Asia. It won several awards, including ETnet’s “Outstanding Intelligent Financial Management Mobile Application (2017)” and “Outstanding Integrated Personal Account in Finance Management Application (2018, 2019)”.

From personal finance to data solutions for banks

The twist

It dawned on us that financial institutions were facing the same obstacle to building competitive digital services: poor data quality. We could help, because in the process of creating our app, we’d also built the city’s best transaction enrichment engine.

gini provides data enrichment solutions for banks

The new gini

Now, we offer our multi-tiered enrichment engine as a software plug-in solution for banks, shortening the data preparation process from months to minutes, while adding contextual attributes for richer insights. Equipped with better data, banks can at last develop the data-intensive business models needed to revive revenue growth.

Team gini
Headed up by:

Join us

We’re a bunch of passionate finance and technology experts who dream big and achieve bigger. With 13 nationalities represented, we’re united by the belief that there’s always a better way. It’s our job to find it — and have fun in the process.
We’re looking for people who know their stuff and know their worth to join our family. If you’re full of bright ideas, ready to pull together as a team and keen to make your mark on one of today’s most exciting industries, you’ll fit in just fine.
Join the gini team - flexible hours
Flexible hours
Join the gini team - competitive salary
Competitive salary
Join the gini team - health insurance
Health insurance
Join the gini team - team events
Fun team events
Join the gini team - snacks
Unlimited snacks
Join the gini team - gaming station
Gaming station
gini's award-winning personal finance app

Money made simple

gini takes the hassle out of your finances and gives you the clarity you need to make better decisions — and manage your money like a pro.

  • Bank-level security
  • See all your accounts in one place
  • Understand your transactions with clear merchant names and logos
  • Track your spending by category and merchant
  • Get notified of upcoming expenses
  • Set and achieve saving goals with gini’s “Ok to spend” tracker