We’re on a mission to empower banks with the quality enriched data they need to gain cost efficiencies, increase customer retention and provide better, more competitive services.
gini was sparked by one idea: “There must be a better way to manage our money.” Living in one of the least affordable cities in the world, we wanted an easy, beautiful, even enjoyable way to track our finances. But there wasn’t one. So we set out to build our own.
Creating Hong Kong’s first independent personal finance app was no easy feat. The industry lacked the fundamental infrastructure for building bank-agnostic apps. And transaction data was virtually unusable. We had to build everything from the ground up. So we did.
Today, the gini app is helping 65,000 users master their finances and is recognised as one of the top personal finance apps in Asia. It won several awards, including ETnet’s “Outstanding Intelligent Financial Management Mobile Application (2017)” and “Outstanding Integrated Personal Account in Finance Management Application (2018, 2019)”.
It dawned on us that financial institutions were facing the same obstacle to building competitive digital services: poor data quality. We could help, because in the process of creating our app, we’d also built the city’s best transaction enrichment engine.
Now, we offer our multi-tiered enrichment engine as a software plug-in solution for banks, shortening the data preparation process from months to minutes, while adding contextual attributes for richer insights. Equipped with better data, banks can at last develop the data-intensive business models needed to revive revenue growth.
gini takes the hassle out of your finances and gives you the clarity you need to make better decisions — and manage your money like a pro.
